Alison Appleton

Thanks to the superb work done by both Pamela and Karin we have been able to branch out into new markets not only in the EU but in North and Latin America. The BEDG is well organised, efficient and a source of great expertise. We hope to exhibit with them again in the near future.

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March 2001

BRANDING BRITISH DESIGN

06.03.2001 - 09.03.2001

stilwerk berlin

BRANDING BRITISH DESIGN - PARTNERSHIPS IN CREATIVITY: A series of four seminar

DAY 1 - DEGREES IN EXCELLENCE - COLLABORATION IN ACADEMIC ACHIEVEMENT, RESEARCH, NETWORKING AND IT

  • Virgin Artists – The Web at its creative Best
  • The Arts Institute at Bournemouth – The Transformation of Specialist Art and Design Education
  • CADISE – A New Concept of Collaboration for Art and Design Institutions
  • JANET – The Concept of Academic and Research Networking in Europe
  • British Degrees in Excellence – European Masters Programme in Interactive Multimedia and Marketing – The London College of Printing
  • Matching Academic Imagination with commercial Technologies – Ravensbourne College of Design and Communications

DAY 2 - TALENT AS NATIONAL CORPORATE IDENTITY

  • Changing Perceptions of Britain – The Role of the Foreign & Commonwealth Office
  • It’s Not Rocket Science – Creative Talent for Today’s Consumer – Interface Design for Consumer Products
  • Building a Human Interface – Design Information Architecture and Intelligent Project Planning applied to creating an enjoyable Software Experience
  • The Royal Albert Hall – A Millennium Project – Management of an Arts Redevelopment Programme
  • IBIS – Riding a Bicycle into the Virtual Future – The Millia 2001 Best New Multimedia Talent Winner
  • Beyond Lara Croft – Branding in Interactive Entertainment
  • Design for our Future Selves – New Products and Services arising from Social and Demographic Change

DAY 3 - THE DESIGNER AS BRAND IMAGE – DESIGN FOR LIFE OR LIFESTYLE DESIGN

  • No Boundaries – The multidisciplinary Designer
  • The Designer as Brand Product – Design Concepts as Sales Aids
  • Team good – Ego bad – UK Design seems obsessed with Celebrity - Is this good, bad or ugly?
  • Changing the Public Image of Nations – Great Britain and France – The Use of Design in two major Government Campaigns
  • Design Concepts as Project Acquisition – Using Design to build and deliver Business Propositions into the Market Place

DAY 4 - EXPORT COMMODITY – BRITISH ARCHITECTS - SUCCESS ON ALL LEVELS?

  • Exporting British Architecture – RIBA - The Role of the Royal Institute of British Architects
  • The London Eye – Landmark Architecture celebrating the first Anniversary of a diant Success Story
  • Giant Wheel – Giant Responsibility
  • The Architecture Foundation – A Centre committed to the Promotion of High Quality Contemporary Architecture and Urban Design for Public Audience
  • Virtual London – Revolutionary City Information System on-line
  • Heathrow Express – Designing Something Special
  • World Stages – Extending the Boundaries of Theatrical Opportunities for Tomorrow
  • A Legend in Laser – The Stone Forest – The Peoples Republic of China
  • Big Scope in a Niche Market – Visual Presentation

Venue

stilwerk Berlin
German Architecture Centre
Berlin, Germany
http://www.stilwerk.de

Illuminated

01.03.2001 - 01.04.2001

Illuminated

The best of new British lighting design - 35 curated lighting companies and designers

Westweek 2001
PacificDesignCenter
West Hollywood, California, USA
supported by Trade Partners UK