China International Creative Design Exhibition 2012

Sustainability -
The British European Design Group at the China Creative Design Week 2012

可持续发展 -
英国欧洲设计协会代表团访问青岛、北京2012中国国际创意设计推广周

China International Creative Design Exhibition & China International Creative Design Seminar
Beijing, November 14th - 16th
2012中国国际创意设计展览会（11月14-16日，北京）

Matching British Creative Excellence with Chinese Manufacturing Power -
The Route to Success for British Creative Businesses in China: The British European Design Group’s 2012 Outward Mission to the China Creative Design Week 2012

After the British European Design Group’s successful seminar debut on branding and marketing strategies of international and national brands at the 2011 China Creative Design Week in Chengdu and Beijing organised by CCPIT – the China Council for the Promotion of International Trade, the London based organisation was again invited to participate at the 2012 event.

The main focus of the 2012 China Creative Design Week held in Qingdao and Beijing was to look at the Western world definition of green design and sustainable development for a new consumer culture. Thirty international speakers from leading American, European, Asian and Chinese design organisations, associations and companies addressed a select audience of more than 350 professional delegates at the high profile Forum in Qingdao.

The subsequent, smaller Creative Design Seminar in Beijing still attracted well over 150 attendees from commerce, manufacturing, higher academic education and key government departments.

Both events were followed by very targeted one-to-one meetings between the British delegates and members of the Chinese audience seeking to develop business relationships with UK companies.

The three day Designnova Exhibition in Beijing, now in its firth year, featured the winning work of the China International Young Designers Competition 2012, China’s up and coming new generation of young creatives, an impressive selection of more established Chinese designers and design studios and design products by members of the Central Academy of Art (CAFA), who were also joint sponsors of the China Creative Design Week. The central exhibition of the British European Design Group in Hall 2 showcased the creative excellence in products, services, media, multi-media and higher acadamic education across all creative disciplines from over 50 UK participants. The spectacular 100 sq m large feature stand, one of the main attractions of the exhibition, was co-sponsored by organisers CCPIT and the British European Design Group and supported by United Kingdom Trade and Investment. The exhibition attracted over 50 000 visitors and has placed the China Creative Design Week firmly in the Chinese national calendar of events promoting the international design as part of the creative industries.