2010-02-18 - 2010-02-19
Seminar at Crocus IEC and Master Class at the British Embassy Moscow, presented by the University of the Arts London and the British European Design Group, supported by UK Trade & Investment.
Things have changed, or have they? Global recession, shortages of capital, climate change, geo-political shifts and quantum acceleration in technology have combined to impact consumer behaviour and question core marketing principles and processes.
Businesses and brands across the world are asking ‘what does the new normal look like?’ — what has changed and what has not?