I have exhibited a few times over the years with the BEDG and they are the best. The people who are involved are brilliant and so to are the designers. There is a real atmosphere of being part of a team, Friendships are easily born and I am pretty sure will last a very long time. A unique experience never forgotten.

- Rahim Salam

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March 2001

BRANDING BRITISH DESIGN

06.03.2001 - 09.03.2001

stilwerk berlin

BRANDING BRITISH DESIGN - PARTNERSHIPS IN CREATIVITY: A series of four seminar

DAY 1 - DEGREES IN EXCELLENCE - COLLABORATION IN ACADEMIC ACHIEVEMENT, RESEARCH, NETWORKING AND IT

  • Virgin Artists – The Web at its creative Best
  • The Arts Institute at Bournemouth – The Transformation of Specialist Art and Design Education
  • CADISE – A New Concept of Collaboration for Art and Design Institutions
  • JANET – The Concept of Academic and Research Networking in Europe
  • British Degrees in Excellence – European Masters Programme in Interactive Multimedia and Marketing – The London College of Printing
  • Matching Academic Imagination with commercial Technologies – Ravensbourne College of Design and Communications

DAY 2 - TALENT AS NATIONAL CORPORATE IDENTITY

  • Changing Perceptions of Britain – The Role of the Foreign & Commonwealth Office
  • It’s Not Rocket Science – Creative Talent for Today’s Consumer – Interface Design for Consumer Products
  • Building a Human Interface – Design Information Architecture and Intelligent Project Planning applied to creating an enjoyable Software Experience
  • The Royal Albert Hall – A Millennium Project – Management of an Arts Redevelopment Programme
  • IBIS – Riding a Bicycle into the Virtual Future – The Millia 2001 Best New Multimedia Talent Winner
  • Beyond Lara Croft – Branding in Interactive Entertainment
  • Design for our Future Selves – New Products and Services arising from Social and Demographic Change

DAY 3 - THE DESIGNER AS BRAND IMAGE – DESIGN FOR LIFE OR LIFESTYLE DESIGN

  • No Boundaries – The multidisciplinary Designer
  • The Designer as Brand Product – Design Concepts as Sales Aids
  • Team good – Ego bad – UK Design seems obsessed with Celebrity - Is this good, bad or ugly?
  • Changing the Public Image of Nations – Great Britain and France – The Use of Design in two major Government Campaigns
  • Design Concepts as Project Acquisition – Using Design to build and deliver Business Propositions into the Market Place

DAY 4 - EXPORT COMMODITY – BRITISH ARCHITECTS - SUCCESS ON ALL LEVELS?

  • Exporting British Architecture – RIBA - The Role of the Royal Institute of British Architects
  • The London Eye – Landmark Architecture celebrating the first Anniversary of a diant Success Story
  • Giant Wheel – Giant Responsibility
  • The Architecture Foundation – A Centre committed to the Promotion of High Quality Contemporary Architecture and Urban Design for Public Audience
  • Virtual London – Revolutionary City Information System on-line
  • Heathrow Express – Designing Something Special
  • World Stages – Extending the Boundaries of Theatrical Opportunities for Tomorrow
  • A Legend in Laser – The Stone Forest – The Peoples Republic of China
  • Big Scope in a Niche Market – Visual Presentation

Venue

stilwerk Berlin
German Architecture Centre
Berlin, Germany
http://www.stilwerk.de

Illuminated

01.03.2001 - 01.04.2001

Illuminated

The best of new British lighting design - 35 curated lighting companies and designers

Westweek 2001
PacificDesignCenter
West Hollywood, California, USA
supported by Trade Partners UK